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Origins

Decision Resources, Ltd. (DRL) is a full-service market and research firm. Incorporated in 1983 to fill a void in the market and opinion research industry: one leaving many municipalities, school districts, counties, and public affairs officials few options for understanding the opinions of the clientele they serve. Since its inception, DRL has worked with clients across the nation in the private, public, and political sectors, including corporations, local governments, religious organizations, business organizations, and non-profit organizations. The firm's main offices are located in Minneapolis, Minnesota.

Services

As a full-service firm, all word-processing, printing, sample selection, interview tabulation, and computer analysis are undertaken on-site. All telephone surveys are conducted from the DRL telephone bank located in Saint Paul, Minnesota. Company personnel administer in-home interviews, elite and specialized research, and focus groups. Computer and statistical analyses are obtained from our MENTOR data analysis system, augmented with SPSS statistical programs, to insure both access to the most current statistical analysis programs and confidentiality of the data set.

Staff

The company is composed of forty full-time and part-time employees. The main principals of the firm, Bill Morris and Diane Traxler, possess extensive backgrounds in marketing, public affairs, survey research, and statistical methods. Project Director Peter Leatherman insures that all research is conducted effectively, thoroughly, and timely. Administrative Director Jennifer Batteen oversees project flow and client relations.

Community Work

To complement the firm's demonstrated research and statistical experience, Bill is committed to educating the public about research methods and to dispelling common myths about survey validity. His success in providing understandable survey results to DRL clients is greatly due to Bill's seeing data interpretation as "the art form behind the science." Thus, when clients or media representatives ask for interpretations or reactions to survey results, DRL can offer commentaries that are both understandable and comprehensive.